Betty Soldi Studio is a design and calligraphy agency collaborating on projects ranging from packaging to brand content, creative thinking and art direction. Set in a secret garden in the heart of the Florence Oltrarno, we design a constellation of crafted objects with the purpose of seeking beauty, quality and meaning. Each unique and limited edition object speaks to us and invites us to give light to our thoughts through the handmade and to elevate the craftsmanship of local artisans. 

Whimsical and soulful designs that put magic in your hands, born from flourished words and written ideas. Every object can inspire and become inspired by you. A candle to express an unfulfilled wish, a tote bag to help us carry the weight of our dreams, a piece of marble carved with an indelible word, notebooks and pencils that bring unexpected revelations. Everything becomes a journey to explore the many different aspects of our creative expression, reflecting on the ever moving relationship between dark and light, inside and out, above and below. It’s all written in the stars.